
SW960 Series
Outdoor Advertising LED Display
- Pixel Pitch: P4.44, P5.7, P6.67, P8, P10
- Module Size(mm): 480*320
- Panel Size(mm): 960*960*75
- Maintenance Method: Rear&Front
- Refresh Frequency: PWM 3840 Hertz,PWM 7680 Hertz(Optional),PWM 15360Hertz(Optional)
- Input Voltage(AC): 100-240
- Ingress Protection: IP66

Features of
Outdoor Advertising LED Screens
SW960 Series- Cable‑Free Design
- Dual Power & Dual Signal Ports (Optional)
- All‑Aluminum Module Cabinet
- Fanless Design
- IP65 Protection Rating
- Front & Rear Dual Maintenance
- Common Cathode Driving (Optional)
- 90° Right‑Angle Curved Solution
- Cloud‑Based Wireless Smart Management
Customer Real Projects
Outdoor LED Advertising Display SW960 Series Overview
The RIGARD SW960 Series outdoor LED advertising display is a high-brightness, weatherproof digital billboard built for large-scale outdoor advertising and digital signage. With pixel pitches from P4.44 to P10, brightness up to 10,000 nits, IP66 ingress protection and front & rear dual maintenance, it delivers vivid, reliable visuals on building facades, shopping centers, transportation hubs and other high-traffic locations — helping brands maximize visibility and create powerful outdoor advertising experiences.
Main Product Features
1. Cable‑Free Design: Modules connect through built‑in hard contacts with no exposed signal or power cables, delivering a neat appearance, faster assembly and higher reliability.
LED Displays: Core Advantages of Cable-Free Design
2. Dual Power & Dual Signal Ports (Optional): Redundant power and signal interfaces back each other up automatically, minimizing downtime and ensuring uninterrupted playback.
Dual Power & Dual Signal Redundant Ports | High-Reliability Redundancy Technology for LED Displays
3. All‑Aluminum Module Cabinet: The die‑cast aluminum alloy structure resists UV radiation and deformation, offers strong heat dissipation, slows luminous decay, and ensures a long service life with low maintenance.
Outdoor LED Displays: Advantages of Die-Cast Aluminum Cabinets
4. Fanless Design: Heat is dissipated naturally through the aluminum cabinet's thermal conductivity, with no fan or mechanical parts, keeping dust, moisture and debris out and improving reliability in harsh environments.
Outdoor LED Displays: Is Fanless Passive Heat Dissipation Reliable?
5. IP65 Protection Rating: Waterproof, dustproof and corrosion‑resistant, it operates stably in harsh weather such as intense sun, heavy rain and extreme high/low temperatures.
6. Front & Rear Dual Maintenance: Front maintenance allows modules, power supplies and receiving cards to be serviced from the front for wall‑mounted scenarios; rear maintenance allows internal components to be accessed from the back, suiting pillar and rooftop billboards with reserved rear space.
Outdoor LED Displays: Front & Rear Dual Maintenance, Fitting Diverse Installation Scenarios
7. Common Cathode Driving (Optional): Compared with traditional common‑anode solutions, power consumption is reduced by 30%–50%; lower heat generation cuts air‑conditioning load and carbon emissions, avoids local hot spots and ensures stable long‑term operation.
Outdoor LED Displays: Common-Cathode Technology Explained
8. 90° Right‑Angle Curved Solution: Dedicated right‑angle modules leave no display gap at corners, enabling seamless naked‑eye 3D images on building facades.
9. Cloud‑Based Wireless Smart Management: It supports remote upload, scheduling and control of playback content from phones and computers; wireless transmission reduces on‑site wiring, and synchronous/asynchronous dual modes fit diverse advertising needs.
Cloud Wireless Intelligent Management: Remote Publishing via Phone and Computer, Enabling Diverse Advertising Operations on LED Screens
Advanced Aluminum vs. Plastic Outdoor LED Modules
Engineered to outperform traditional plastic designs, this advanced all-aluminum LED module delivers superior heat dissipation and rugged outdoor durability. Built for high-impact commercial advertising, its robust die-cast aluminum structure resists UV degradation, prevents warping, and rapidly vents heat to protect internal electronics.
Superior Heat Dissipation: All-aluminum build prevents overheating and lowers luminous decay.
Extreme Durability: Replaces weak plastic parts with weather-resistant, warp-free construction.
Low Maintenance: Ensures a longer lifespan and stable performance for large-scale outdoor displays.

Fanless Passive Cooling Outdoor LED Display
Engineered with a silent, maintenance-free passive cooling structure, this fanless outdoor LED display eliminates the need for mechanical cooling fans. By utilizing the aluminum cabinet's advanced thermal conductivity to dissipate heat naturally, it prevents dust, moisture, and debris from entering the interior—ensuring maximum reliability and a longer operational lifespan in harsh outdoor environments.

Front & Rear Dual Maintenance LED Display Solutions
- Front Maintenance: Modules, power supply, and receiving card can be conveniently maintained from the front.
- Rear Maintenance: Modules and other internal components can be efficiently serviced from the rear side.

Ultra-Low Power Common Cathode LED Display
- Energy Saving: Common cathode driving architecture cuts power consumption by up to 30%–50%.
- Eco-Friendly Design: Low heat generation significantly reduces carbon emissions and air conditioning requirements.
- Superior Heat Dissipation: Rapid thermal transfer prevents hot spots, ensuring stable long-term operation.

Seamless 90° Curved Corner LED Display Solution
Create stunning, continuous naked-eye 3D visual experiences on building facades and corners. This advanced LED display solution features precision-engineered right-angle modules that eliminate visual gaps at the fold, ensuring a seamless, distortion-free image surface perfect for high-impact outdoor advertising and digital art installations.

Wireless Cloud Control & Smart Management System
- Cloud-Based Remote Management: Upload, schedule, and control content instantly from anywhere using any device.
- Wireless & Flexible Control: Seamlessly transmits data via wireless networks, eliminating complex cable wiring on-site.
- Synchronous & Asynchronous Support: : Adapts to diverse commercial Advertising needs with reliable sync and async modes.

Frequently Asked Questions
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Product Specification
| Pixel Pitch | P4.44 | P5.7 | P6.67 | P8 | P10 |
|---|---|---|---|---|---|
| Module Size(mm) | 480*320 | 480*320 | 480*320 | 480*320 | 480*320 |
| Panel Size(mm) | 960*960*75 | 960*960*75 | 960*960*75 | 960*960*75 | 960*960*75 |
| Panel Pixel | 216*216 | 168*168 | 144*144 | 120*120 | 96*96 |
| Pixel Configuration | SMD1921 | SMD2727 | SMD2727 | SMD2727 | SMD2727 |
| Soft Mask | NONE | NONE | Support | Support | Support |
| Brightness | 6000 cd / ㎡ 8000 cd / ㎡(Optional) |
6000 cd / ㎡ 10000 cd / ㎡(Optional) |
6000 cd / ㎡ 10000 cd / ㎡(Optional) |
6500 cd / ㎡ 10000 cd / ㎡(Optional) |
7000 cd / ㎡ 10000 cd / ㎡(Optional) |
| Maintenance Method | Rear&Front | Rear&Front | Rear&Front | Rear&Front | Rear&Front |
| Gray Scale | 65,536 levels per color | 65,536 levels per color | 65,536 levels per color | 65,536 levels per color | 65,536 levels per color |
| Refresh Frequency | PWM 3840 Hertz PWM 7680 Hertz(Optional) PWM 15360Hertz(Optional) |
PWM 3840 Hertz PWM 7680 Hertz(Optional) PWM 15360Hertz(Optional) |
PWM 3840 Hertz PWM 7680 Hertz(Optional) PWM 15360Hertz(Optional) |
PWM 3840 Hertz PWM 7680 Hertz(Optional) PWM 15360Hertz(Optional) |
PWM 3840 Hertz PWM 7680 Hertz(Optional) PWM 15360Hertz(Optional) |
| Input Power Frequency | 50 or 60 Hertz | 50 or 60 Hertz | 50 or 60 Hertz | 50 or 60 Hertz | 50 or 60 Hertz |
| Input Voltage(AC) | 100-240 | 100-240 | 100-240 | 100-240 | 100-240 |
| Ingress Protection | IP66 | IP66 | IP66 | IP66 | IP66 |
| Max Power Consumption | 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) | 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) | 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) | 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) | 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) |
| Average Power Consumption | 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) | 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) | 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) | 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) | 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) |
| Panel Weight(Kgs) | 29 | 29 | 29 | 29 | 29 |
| Viewing Angle | Horizontal:140 deg Vertical:140 deg | ||||
| Operating environment | Temperature:-20°C - +60°C Humidity:10%-90%RH | ||||