Outdoor Advertising LED Display
SW960 Series

Outdoor Advertising LED Display

  • Pixel Pitch: P4.44, P5.7, P6.67, P8, P10
  • Module Size(mm): 480*320
  • Panel Size(mm): 960*960*75
  • Maintenance Method: Rear&Front
  • Refresh Frequency: PWM 3840 Hertz,PWM 7680 Hertz(Optional),PWM 15360Hertz(Optional)
  • Input Voltage(AC): 100-240
  • Ingress Protection: IP66
High-Brightness Outdoor LED Advertising Display
Features of

Outdoor Advertising LED Screens

SW960 Series
  • Cable‑Free Design
  • Dual Power & Dual Signal Ports (Optional)
  • All‑Aluminum Module Cabinet
  • Fanless Design
  • IP65 Protection Rating
  • Front & Rear Dual Maintenance
  • Common Cathode Driving (Optional)
  • 90° Right‑Angle Curved Solution
  • Cloud‑Based Wireless Smart Management
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project
Outdoor Transparent LED Screen Project

Outdoor LED Advertising Display SW960 Series Overview

The RIGARD SW960 Series outdoor LED advertising display is a high-brightness, weatherproof digital billboard built for large-scale outdoor advertising and digital signage. With pixel pitches from P4.44 to P10, brightness up to 10,000 nits, IP66 ingress protection and front & rear dual maintenance, it delivers vivid, reliable visuals on building facades, shopping centers, transportation hubs and other high-traffic locations — helping brands maximize visibility and create powerful outdoor advertising experiences.

Main Product Features

1. Cable‑Free Design: Modules connect through built‑in hard contacts with no exposed signal or power cables, delivering a neat appearance, faster assembly and higher reliability.
LED Displays: Core Advantages of Cable-Free Design
LED Displays: Core Advantages of Cable-Free Design
2. Dual Power & Dual Signal Ports (Optional): Redundant power and signal interfaces back each other up automatically, minimizing downtime and ensuring uninterrupted playback.
Dual Power & Dual Signal Redundant Ports | High-Reliability Redundancy Technology for LED Displays
Dual Power & Dual Signal Redundant Ports | High-Reliability Redundancy Technology for LED Displays
3. All‑Aluminum Module Cabinet: The die‑cast aluminum alloy structure resists UV radiation and deformation, offers strong heat dissipation, slows luminous decay, and ensures a long service life with low maintenance.
Outdoor LED Displays: Advantages of Die-Cast Aluminum Cabinets
Outdoor LED Displays: Advantages of Die-Cast Aluminum Cabinets
4. Fanless Design: Heat is dissipated naturally through the aluminum cabinet's thermal conductivity, with no fan or mechanical parts, keeping dust, moisture and debris out and improving reliability in harsh environments.
Outdoor LED Displays: Is Fanless Passive Heat Dissipation Reliable?
Outdoor LED Displays: Is Fanless Passive Heat Dissipation Reliable?
5. IP65 Protection Rating: Waterproof, dustproof and corrosion‑resistant, it operates stably in harsh weather such as intense sun, heavy rain and extreme high/low temperatures.
6. Front & Rear Dual Maintenance: Front maintenance allows modules, power supplies and receiving cards to be serviced from the front for wall‑mounted scenarios; rear maintenance allows internal components to be accessed from the back, suiting pillar and rooftop billboards with reserved rear space.
Outdoor LED Displays: Front & Rear Dual Maintenance, Fitting Diverse Installation Scenarios
Outdoor LED Displays: Front & Rear Dual Maintenance, Fitting Diverse Installation Scenarios
7. Common Cathode Driving (Optional): Compared with traditional common‑anode solutions, power consumption is reduced by 30%–50%; lower heat generation cuts air‑conditioning load and carbon emissions, avoids local hot spots and ensures stable long‑term operation.
Outdoor LED Displays: Common-Cathode Technology Explained
Outdoor LED Displays: Common-Cathode Technology Explained
8. 90° Right‑Angle Curved Solution: Dedicated right‑angle modules leave no display gap at corners, enabling seamless naked‑eye 3D images on building facades.
9. Cloud‑Based Wireless Smart Management: It supports remote upload, scheduling and control of playback content from phones and computers; wireless transmission reduces on‑site wiring, and synchronous/asynchronous dual modes fit diverse advertising needs.
Cloud Wireless Intelligent Management: Remote Publishing via Phone and Computer, Enabling Diverse Advertising Operations on LED Screens
Cloud Wireless Intelligent Management: Remote Publishing via Phone and Computer, Enabling Diverse Advertising Operations on LED Screens

Advanced Aluminum vs. Plastic Outdoor LED Modules

Engineered to outperform traditional plastic designs, this advanced all-aluminum LED module delivers superior heat dissipation and rugged outdoor durability. Built for high-impact commercial advertising, its robust die-cast aluminum structure resists UV degradation, prevents warping, and rapidly vents heat to protect internal electronics.
Superior Heat Dissipation: All-aluminum build prevents overheating and lowers luminous decay.
Extreme Durability: Replaces weak plastic parts with weather-resistant, warp-free construction.
Low Maintenance: Ensures a longer lifespan and stable performance for large-scale outdoor displays.
Advanced Aluminum vs. Plastic Outdoor LED Modules

Fanless Passive Cooling Outdoor LED Display

Engineered with a silent, maintenance-free passive cooling structure, this fanless outdoor LED display eliminates the need for mechanical cooling fans. By utilizing the aluminum cabinet's advanced thermal conductivity to dissipate heat naturally, it prevents dust, moisture, and debris from entering the interior—ensuring maximum reliability and a longer operational lifespan in harsh outdoor environments.

Fanless Passive Cooling Outdoor LED Display

Front & Rear Dual Maintenance LED Display Solutions

  • Front Maintenance: Modules, power supply, and receiving card can be conveniently maintained from the front.
  • Rear Maintenance: Modules and other internal components can be efficiently serviced from the rear side.
Front & Rear Dual Maintenance LED Display Solutions

Ultra-Low Power Common Cathode LED Display

  • Energy Saving: Common cathode driving architecture cuts power consumption by up to 30%–50%.
  • Eco-Friendly Design: Low heat generation significantly reduces carbon emissions and air conditioning requirements.
  • Superior Heat Dissipation: Rapid thermal transfer prevents hot spots, ensuring stable long-term operation.
Ultra-Low Power Common Cathode LED Display

Seamless 90° Curved Corner LED Display Solution

Create stunning, continuous naked-eye 3D visual experiences on building facades and corners. This advanced LED display solution features precision-engineered right-angle modules that eliminate visual gaps at the fold, ensuring a seamless, distortion-free image surface perfect for high-impact outdoor advertising and digital art installations.

Seamless 90° Curved Corner LED Display Solution

Wireless Cloud Control & Smart Management System

  • Cloud-Based Remote Management: Upload, schedule, and control content instantly from anywhere using any device.
  • Wireless & Flexible Control: Seamlessly transmits data via wireless networks, eliminating complex cable wiring on-site.
  • Synchronous & Asynchronous Support: : Adapts to diverse commercial Advertising needs with reliable sync and async modes.
Wireless Cloud Control & Smart Management System

Frequently Asked Questions

What is the difference between front and rear maintenance for outdoor LED displays?
Front maintenance allows technicians to service modules, power supplies, and receiving cards from the front side, making it ideal for wall-mounted installations. Rear maintenance provides access to internal components from the back, which is better suited for pillar or rooftop billboards with sufficient space behind the screen.
Why choose aluminum cabinets over plastic for outdoor LED screens?
Aluminum cabinets offer superior thermal conductivity and structural durability compared to plastic. They rapidly dissipate heat, resist UV degradation and warping, and ensure stable, long-term performance in harsh outdoor weather environments.
What are the energy-saving benefits of a common cathode outdoor LED display?
Common cathode technology supplies separate, precise voltages directly to the RGB chips, cutting power consumption by 30% to 50% compared to traditional common anode designs. This reduces operating temperatures, lowers electricity bills, and extends the lifespan of the display.
How can I remotely manage and update content on outdoor LED advertising screens?
Outdoor LED displays utilize wireless and cloud-based control systems that support both synchronous and asynchronous transmission. You can use PCs, smartphones, or tablets to upload, schedule, and monitor content remotely from anywhere without needing on-site physical cables.
Are outdoor LED displays weatherproof and suitable for all climates?
Yes. Outdoor LED display panels are engineered with high IP-rated waterproof and dustproof protection, robust anti-corrosion materials, and high-brightness designs to ensure clear, reliable operation under direct sunlight, heavy rain, and extreme temperatures.
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Product Specification

Pixel Pitch P4.44 P5.7 P6.67 P8 P10
Module Size(mm) 480*320 480*320 480*320 480*320 480*320
Panel Size(mm) 960*960*75 960*960*75 960*960*75 960*960*75 960*960*75
Panel Pixel 216*216 168*168 144*144 120*120 96*96
Pixel Configuration SMD1921 SMD2727 SMD2727 SMD2727 SMD2727
Soft Mask NONE NONE Support Support Support
Brightness 6000 cd / ㎡
8000 cd / ㎡(Optional)
6000 cd / ㎡
10000 cd / ㎡(Optional)
6000 cd / ㎡
10000 cd / ㎡(Optional)
6500 cd / ㎡
10000 cd / ㎡(Optional)
7000 cd / ㎡
10000 cd / ㎡(Optional)
Maintenance Method Rear&Front Rear&Front Rear&Front Rear&Front Rear&Front
Gray Scale 65,536 levels per color 65,536 levels per color 65,536 levels per color 65,536 levels per color 65,536 levels per color
Refresh Frequency PWM 3840 Hertz
PWM 7680 Hertz(Optional)
PWM 15360Hertz(Optional)
PWM 3840 Hertz
PWM 7680 Hertz(Optional)
PWM 15360Hertz(Optional)
PWM 3840 Hertz
PWM 7680 Hertz(Optional)
PWM 15360Hertz(Optional)
PWM 3840 Hertz
PWM 7680 Hertz(Optional)
PWM 15360Hertz(Optional)
PWM 3840 Hertz
PWM 7680 Hertz(Optional)
PWM 15360Hertz(Optional)
Input Power Frequency 50 or 60 Hertz 50 or 60 Hertz 50 or 60 Hertz 50 or 60 Hertz 50 or 60 Hertz
Input Voltage(AC) 100-240 100-240 100-240 100-240 100-240
Ingress Protection IP66 IP66 IP66 IP66 IP66
Max Power Consumption 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One) 800Watt/㎡(Standard One) 500Watt/㎡(Energy Saving One)
Average Power Consumption 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One) 400Watt/㎡(Standard One) 200Watt/㎡(Energy Saving One)
Panel Weight(Kgs) 29 29 29 29 29
Viewing Angle Horizontal:140 deg Vertical:140 deg
Operating environment Temperature:-20°C - +60°C Humidity:10%-90%RH
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Contact Us
  • Shenzhen Rigard Optoelectronics Co., Ltd
  • Building B, Henghai Industrial Park, No. 16 Guangming Avenue, Tangwei Community, Guangming District, Shenzhen, Guangdong, China.
  • info@rigardled.com
  • +86 199 2518 9799
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